Brian (he/him) serves as a Product Director at Electronic Arts (EA), working on the FIFA and UFC titles. Over his 18 year tenure at EA, Brian has led, supported, and developed cross-functional, globally-distributed teams to deliver 40+ AAA game titles, development of numerous strategic business initiatives, core technology platforms, and marketing operations – while cultivating relatable, safe, inclusive, immersive and interactive player experiences.
At EA, Brian also serves as the Global Board Chair for ASPIRE, EA’s Asian, Native Hawai’ian, & Pacific Islander Employee Resource Group with 1,500 members across 5 continents. Through ASPIRE, and his heart-centered community work with Ascend Leadership, Asian Leaders Alliance, Stand with Asian Americans, and Canada SCORES, Brian is dedicated to advocating for underrepresented workplace talent, for-justice initiatives, and advancing marginalized communities, at a global scale.
Brian was born and raised in Hong Kong, immigrated to Canada at the age of 16 and currently resides in Vancouver, B.C. Canada, with his wife, daughter and two golden doodles. Brian holds a BA in Psychology with a minor in Commerce from the University of British Columbia, a PMP certificate from the Project Management Institute, and is a CSM & CSPO from Scrum Alliance.
