Our Story

Ascend Canada was founded in 2012 to enhance the presence, visibility and influence of current and future Pan-Asian business leaders. With the support of our numerous corporate partners, our objectives are to develop the full potential of our 3,000+ members by leveraging our networks and providing programs and events that inspire, as well as educate.

Ascend is the largest, non-profit Pan-Asian organization for business professionals in North America. Ascend reaches 60,000 people with 40+ student chapters and 18 professional chapters located in both the United States and Canada around major business hubs and educational institutions.

Our Mission

Develop and advance Pan-Asian talent by building meaningful and engaging experiences which elevate our Members. 

Our Vision

To build a diverse, equitable, and inclusive Canada where Pan-Asian talent may achieve their full potential. 

Our Objective​

  • Provide programs and events to help our membership base develop and realize their full potential.
  • Cultivate the business, leadership and professional growth of members.
  • Strengthen our corporate ties through our planned programs, business growth opportunities and thought leadership.
  • Bridge the “Cultural Difference” gap between the Pan-Asian workforce and mainstream.
  • Leverage Pan-Asians as corporate Canada’s global asset.
  • Provide deeper connections with and give back to the Pan-Asian community.

Meet Our Team

Alexander Peh
President & Chair of the Board, Ascend Canada / Vice President, Merchant Solutions, Royal Bank of Canada
Kathleen E. Butterfield (姚嘉敏)
General Counsel – Loyalty, Air Canada
Andrew Kwong
Board Member / Partner, Deloitte – Risk Advisory Ontario Regional Market Leader
Bhavna Duggal
Board Member / Vice President, CFS, Investment Management Corporation of Ontario (IMCO)